Will working with a Branding Photographer pay off?
Spoiler: Yes, it will. Schedule a call with Gaby today by clicking the booking link and keep reading to learn the in-and-outs of a branding shoot.
Boosts your SEO. Google and other search engines favor custom images - they can easily tell a stock photo from an original. Search engines are designed to add value and information so putting an original photo of yourself and the work you do will have a large impact on your website visitor count.
Makes Marketing a Lot Easier: hiring a branding photographer involves collaborative brainstorming about what your brand values and aesthetic are. Photoshoots include props, brand colors, and seasonal/thematic locations. By the end of the process, you will be brimming with content ideas and have a folder filled with images that are ready to go.
Increases Success: We are visual creatures. As a culture, we constantly update our standards for what looks professional, cool, and sleek. Having natural high-resolution photos that are consistent across your platforms is going to increase your engagement and get you more clients/subscribers. Taking the time to plan and take professional photos communicates multiple value propositions to your community. It communicates that:
You understand modern preferences being digitally-focused
Your business sells something presentable that they can be proud of.
You and your team are approachable and smart.
You are pleasant to work with - you don’t expect your clients to read 500 words in block text like in school.
Your brand values and identity are defined and they know what to expect.
Brand Recognition - Consistent, beautiful images of your universe, not only for your website but for your events, your social media, and other public-facing publications, will start to impact how your community thinks of your brand. Maybe you are just starting to place importance on this, or maybe you have an established brand; either way, the more you can communicate, the better, and, again, we are visual creatures.
